What Is a Preset?
Cultivating a consistent look for an Instagram feed is all the rage in the modern technological world. Influencers and creatives alike prefer to create a consistent vibe to their body of work.
Presets are custom looks applied to photo editing software, like Adobe Lightroom or Adobe Photoshop. Unlike a LUT, presets manipulates a wider set of image parameters than simply color or tone.
While the two terms are often interchanged, filters are much different than a preset. Filters often change basic settings, like exposure or color tone, whereas a preset can be modified and integrated into specific programs with more advanced editing changes (RGB, curves, etc.) Filters are typically seen as an overlay, whereas a preset is an interlinked manipulation tactic of the image’s property.
Presets are an excellent way to hone your style as a digital creator. With how uniquely different each preset can be, you can get universally creative with how you edit your image based on your set parameters.
They are an excellent strategy to create that consistent look, while simultaneously marking your brand.