Creating a Consistent Look
Every photo differs in subject, tone, light, and composition. But if you edit every image in a batch differently, you’ll end up with a body of work deemed inconsistent, and frankly messy. However, adding a preset onto all of the images and only customizing where it’s needed from there, your batch will now have a tonal theme and universal style. Presets set the tone, literally, for every image in your batch. There is a standard foundation to follow, and presets will tie together everything quite nicely — all while being important for a blog post, delivering a project to a client, or for your Instagram feed.
The uniquely exciting part about presets are the creators and individuals that make them. The possibilities are endless when creating a style or look for your body of images. Presets range from different lighting techniques, to skin tone, to moodiness, etc. There is quite literally an infinite amount of possibilities to choose from.
Your time as a photographer or filmmaker is valuable. I cannot stress how incredibly important presets are in saving you time. With gained efficiency and practice, it generally takes me no more than just a few minutes to correctly and properly edit an image in my batch.
Presets are the most time efficient method, and an immensely simple way to mark your brand with a recognizable brand.
Possibilities Are Endless
The uniquely exciting part about presets are the creators and individuals that make them. The possibilities are endless when creating a style or look for your body of images. Presets range from different lighting scenes, to skin tone, to moodiness, etc. There is — quite literally — an infinite amount of opportunities to create what you envision. Even the slightest movement of a parameter or curve level might drastically shift the color science of your photo.
Influencers, photographers, famous filmmakers, and classic color grading scientists provide a multitude of different looks made available to the public today. Style your images just like your favorite account on Instagram, or create something entirely by yourself with just a few clicks of a button.
It’s really that simple.