The Switch From Canon To Fujifilm
Again, it's hard for me to write this without gritted teeth because I love Canon; they've helped birth my career into something unique and encouraged me to shoot fully manual. The 5DMIV is still in my possession; I couldn't give her up that easily. She's still much too valuable and provides a lot better fast-act shooting than the GFX ever will (darn slow sensor!).
Nonetheless, a switch still needed to be made.
To put it simply — Fujifilm feels more modern. They understand their consumers and the wide range of available customers looking to upgrade or switch their toolbox. They cater to modern-day photographers and never dwell on forgotten trends of the early 2000s. They adapt so candidly yet humbly. I don't ever feel as though Fujifilm "tries hard" to appease the younger crowds; they do a great job of knowing what's genuinely sought after at the consumer level.
But beyond my emotional stipulations, I know that Canon's technology wasn't advancing at the desired rate. DSLRs seemed stuck behind the advancements made by other companies, only furthering my incessant FOMO behind the lens. While Canon continued to produce advanced lineups with new specs, their latest cameras didn't excite me as much as I wanted.
Then comes the argument between DSLRs to mirrorless digital bodies. DSLRs and mirrorless cameras differ in their construction and design but not in their sensors, image quality, technologies, and many features. The differences are partly physical – the way these two camera designs look, handle and work – and somewhat technical in terms of 4K (or even 6K or 8K) video capture and autofocus systems. Mirrorless sensors also have the advantage of eye autofocus, less bulk, and live exposure previews without switching over to live view. But, to be honest? I didn't care which form of digital shooting experience I had. I just wanted something fresh.
If I was going new, I was going brand new.
A mirrorless option intrigued me, but the medium format's allure piqued my interest. Working for Moment has a ton of blessings, one of them being an early hands-on opportunity with upcoming gear. Taylor, one of our in-house filmmakers at Sunny Sixteen, tested the camera as part of a now popular video on Moment's YouTube channel. Results? Nothing but amazing. She and I share a lot in common with our art, so I was 100% convinced when she said she'd switch from her Canon 5MDIV.