Camera shootouts are perhaps our favorite type of videos to create. It puts technology to the test, begs the question of whether an upgrade is truly necessary, and slams any dreaded overhype. It’s true — a creative never truly knows the product outcome without a hand-ons approach. Which explains why we were up at 5am the morning when the latest iPhone 13 series went on sale, just to test the latest flagship as soon as we could. We call it hunger, others call it insanity.
A few months after the iPhone 13 series came to be, we recently launched a beloved nostalgic-driven, yet timeless collection of carry products with none other than the legends themselves — Willem Verbeeck (@willemverb) and his girlfriend, Allison Sionn (@allsnsmn). Long Weekend is a line of soft goods that exists between the worlds of streetwear and outdoor adventures. Products that are versatile and comfortable, while elevating your outfit because we believe that you should never have to choose between style, function and durability
If you’re unfamiliar with Willem’s film photography, you should be. He captures modern day portraits of people and lifescapes in their truest form; boasting unbelievable tones and a range of good light. He sells an online course with us, showcasing the basics of film photography and how to start your journey. His approach is soft spoken — humbled, yet informative. It’s one of our most popular courses that people rave about (including our team). Check it out below.
After we launched this beloved line (that sold FAST by the way, props to our gear team and to Allison and Willem for the killer first few days!), we wanted to meet with the couple for a super rad video to collaborate on YouTube. Ideas came and went — then something stuck the landing. Why not compare the latest iPhone 13 Mini to the likes of an old 35mm camera? Two creative tools that share relatively nothing in common? Duh!
So — lo and behold — here’s what we found amongst our frantic shootout. Be sure to check out our video, as well, for a better visual understanding.