The Most Useful Products for TikTok Creators & Short Form Content

Increasing reach and engagement with short form content means getting the right gear. Here's our top products.

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If you are a photographer, filmmaker, or content creator and not creating short form video on IG Reels, TikTok, or YouTube shorts, you’re missing out. The reach is mind-blowing.

By creating and sharing on TikTok and IG reels, I was able to grow my audience by 30K in less than one year, network with big name creators, and partner with brands I love… Fujifilm, Moment, and Adobe to name a few.

If you don’t know how to get started, I have good news: short form video content creation doesn’t have to be huge transition in your workflow. Share your creative process. Show your audience what you do. Or teach them the skills they need to be successful. As long as it’s educational, entertaining, and/or relatable, your content has the potential to do well no matter the production value - from full mirrorless video rig to just your phone and a good mic.

So if you’re an aspiring Tiktok star, content creator, or filmmaker/photographer looking to plunge into short form video, here’s a list of my favorite tools to get you started.

At A Glance...

Moment iPhone Case - The Case for Creators

Pro Tripod Mount - Portrait - For Creators Needing a Mobile Tripod Option

Lightning to TRRS Adapter - Easy For Connection

Smart Lav+ Microphone - Effect Audio Setup For Lives

Manfrotto Pixi Tripod - A Great Miniature Tripod for Mobile 

Multithreaded Mount For MagSafe - Attach It Anywhere!

FujiFilm XS10 Camera - The Best Do-It-All Content Creator Camera

FujiFilm 18mm F/1.4 Len (Backup 16mm F/1.4) - The Best Focal Length for Vlogging

RODE Video Micro - Everyone's Favorite Contact Microphone 

TRS to TRRS Cable - Connections For 

Mefoto Benro Backpacker - The Best Tripod For Traveling Creators

Shure MV7 Podcast Microphone - A High Quality Podcasting Microphone

DJI Action 2 - Great Camera For Adventure Junkies

This case checks all the boxes for me: it protects my phone, looks great, and works with my favorite Moment lenses. The best part is it allows me to streamline my entire mobile content creation process thanks to the built in magnets that work with Moment’s MagSafe mounting accessories.

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Moment

Case for iPhone 14 - Compatible with MagSafe®

Looking for a thin but rugged, soft-to-the-touch iPhone 14 case? Moment MagSafe compatible iPhone 14 cases look good, feel good and protect your phone

Buy for $49.99

Having the ability to film in the portrait orientation is key in vertical video platforms like TikTok and IG Reels. I love the Pro Tripod Mount because it allows me to easily pop my phone onto my tripod, film a few clips, and quickly remove it without having to fumble around with clamps. The included cold shoe let’s me attach a microphone or LED light when needed.

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Moment

Tripod Mount - for MagSafe®

The most seamless way to mount your phone! Turn any tripod MagSafe compatible using Moment Tripod Mount. Attach accessories with the included cold shoe mount

Buy for $69.99

With short form video, you literally have seconds to hook a viewer in, so great audio is an absolute must. And using a dedicated microphone is an easy way to help your content stand out from the pack. If you’re wanting to use a higher quality lav mic or shotgun, this adapter is essential.

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Saramonic

SR-C2002 - 3.5mm Female TRRS to Lightning Adapter Cable

Jack's dead, enter Dongle Life! Get your audio working with the Saramonic SR-C2002 short 3.5mm TRRS female jack to Apple Lightning adapter cable

Buy for $17.00

The SmartLav+ is my favorite microphone to use for capturing audio with my iPhone. It can be clipped to your collar, hidden inside your shirt, or you can even hold it in your hand for great audio on the go.

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RØDE Microphones

SmartLav+ Lavalier Microphone with 3.5mm for Mobile Phones

You need a broadcast-grade TRRS mic? The Rode SmartLav+ is a wearable microphone designed for use in a wide range of film, television, and broadcast scenarios

Buy for $79.99

My favorite and most used tripod also happens to be the most affordable and most portable tripod I own. It’s very simple to use: mount your phone or camera, spread out the legs, and push the button to dial in the perfect angle. You can even use it to rig up microphones or lights when needed.

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Manfrotto

PIXI Mini Tripod

Packing small? We get you! The Manfrotto PIXI is the perfect mini tripod for compact cameras and smartphones. Count on great quality, in a small package

Buy for $29.99

The easiest way to level up the composition of your shot is to stop shooting at eye level. The multithreaded mount allows me to mount my phone to friction arms, rigging equipment, or boom arms for low angle shots, high angle shots, and my personal favorite: top down overhead shots.

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Moment

Multi Threaded Mount - for MagSafe®

Love magnets? We do too! Mount your phone to any 1/4”-20 or 3/8” accessory using The Moment Multi-Threaded Mount for MagSafe®, the first mount of its kind

Buy for $39.99

When I want to step up my video quality or get shallower depth of field, I reach for my trusty Fujifilm X-S10. It has the perfect balance of image quality, portability, and amazing color — which is perfect for those who don’t plan on color grading theirshort form video footage. I love using the flip screen to check framing and dial-in the lighting and exposure for my shots.

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Fujifilm

X-S10 APS-C Mirrorless Camera

Looking for a great all-rounder camera, that won't break the bank? The Fujifilm X-S10 offers renowned design, engineering, and color in an accessible package

Buy for $999.00

The tried-and-true FujiFilm 16mm F/1.4 and the and updated FujiFilm 18mm F/1.4 are my favorite lenses for video content creation. They allow me to get close-up and personal to my audience for talking head style clips while still keeping the background nice and blurry (even in my small office space). They also work great for b-roll, capturing wide scenes, and getting in close for faux-macro shots.

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Fujifilm

XF 18mm F1.4 R LM WR Lens

Looking to get close and wide with your Fuji? The FUJINON XF18mmF1.4 R LM WR prime will be your new versatile, high-quality, portable, weather-resistant friend

Buy for $999.00
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Fujifilm

XF 16mm F1.4 R WR Lens

Looking for a fast and wide prime for your FUJIFILM X-mount mirrorless camera? The XF 16mm f/1.4 R WR is a 24mm-equivalent wide-angle specifically for you

Buy for $999.95

In my opinion, this is hands-down the most versatile shotgun mic for the money when it comes to content creation. I’ve been using it for TikTok and IG Reels, but it’s also been my go-to mic for YouTube videos as well. Mount it to the top of your mirrorless camera or phone for vlog style audio capture. And when you’re in the studio, boom it close to your mouth, just outside of the frame.

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RØDE Microphones

VideoMicro - Compact On-Camera Shotgun Microphone

One of the best value-for-money smartphone on-camera microphones out there! The RØDE VideoMicro is a compact high-quality shotgun mic that won't break the bank

Buy for $59.00

If you want to use your RODE Video Micro with your phone, you’ll need this cable. Great for vlog style video clips or talking head setups in your TikTok studio.

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RØDE Microphones

SC7 - 3.5mm TRS to TRRS Microphone Patch Cable

If you wanna connect your microphone to a mobile device you'll need this cable! The SC7 is a quality shielded cable made to connect to TRRS compatible devices

Buy for $12.99

If a pocket sized tripod won’t cut it, the Benro Mefoto Backpacker is the one I reach for. It’s the perfect height for shooting short form video content out in the field. And when you’re all done, it packs up small and compact. This one’s a no brainer.

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Benro

MeFOTO Backpacker Aluminum Tripod Kit

You demand durability from a tripod on the road? The MeFOTO BackPacker Aluminum Tripod Kit has a fully-featured lightweight photo tripod that packs super small

Buy for $169.95

If you’re camera shy, want to record voice over commentary, or want to add that warm podcast quality audio to your TikToks or IG Reels, take note of the Shure MV7. This mic is awesome because it has both an XLR output as well as a USB output that can plug directly into your computer without any extra adapters/converters.

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Shure

MV7 Dynamic Podcast Microphone with USB and XLR

Your podcast needs great audio! The Shure MV7 is a dynamic microphone that will deliver this through USB or XLR. It works with a computer or a pro interface

Buy for $249.00

If you want to add some POV (point of view) footage to your short form video content without having to hold your phone 24/7, and action cam is a must. The DJI Action 2 has a magnet mount that lets you clip the camera to your clothing so you can film behind the scenes content without having to draw too much attention to yourself.

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DJI

Pocket 2 - Stabilized Camera

It doesn't get more convenient than this to shoot smooth video! Record memorable moments shakeless with the DJI Pocket 2, a tiny camera built into a gimbal!

Buy for $314.10

Be sure to follow me on YouTube, Instagram, and TikTok! Hope you found this guide to be helpful, happy shopping! Check out my preset pack and lesson on FujiFilm shooting below.

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Moment

Shooting Portraits on Fuji with Reggie Ballesteros

In this lesson, Professional Fuji Portrait Photographer Reggie Ballesteros will walk you through his entire process when shooting couples' portraits.

Buy for $35.00
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Moment

Home - Faded Film

A timeless preset pack for lifestyle photographers. This pack is perfect for those who want to create timeless photographs as you document life.

Buy for $29.99

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