Why Kodak Gold 200 Is The Better, Cheaper Alternative

Film is too expensive to make the wrong choice. Here's why Gold 200 is a crowned jewel for analog photography.

2022 11 21 0002
  • Pat Cormick
9.5 Moment

The beloved Portra series of photography has become a favorite amongst photographers, yet Kodak Gold 200 in medium format offers an affordable alternative. This highly-flexible stock combines pliable exposure capabilities with a vivid warmth sure to impress. Whether shooting expansive landscapes or soft portraiture, Gold 200 is ideal for any analog enthusiast. The unbeatable price of a Pro-Pack of 5 rolls only adds to its value and makes it an apparent top contender in the market.

Moment Kodak 1075597 Professional Gold 200 120 Film 5 Rolls thumbnail


Professional Gold 200 Color Negative 120 Film

Shoot with the Legendary Kodak GOLD 200 120 Film! A low-speed color negative film, offering outstanding color saturation, fine grain, and high sharpness

Buy for $45.99

What Makes Kodak Gold 200 Unique

We're all familiar with the increasingly trendy Portra-series film stock from Kodak, but what if there was a more affordable alternative that still delivers unbeatable results? Well — there is!

Enter Kodak Gold 200.

Kodak Gold 200 — once known for only being available in 35mm — has since been elevated for analog lovers who yearn for larger formats. It's a medium-speed, color-negative film that offers stunning visual characteristics to photographers of all skill levels. It has a wide exposure latitude, allowing easy and consistent results in various lighting conditions. It's the go-to stock ideal for everyday snapshots or more abstract, artistic concepts.

Kodak Gold 200 perfectly balances warm and true-to-life tones. Its unique color palette gives photographers a range of subtle and vibrant hues distinguishable from other stocks. With its balanced contrast, this film produces images with deep shadows and bright highlights, creating beautiful images with a natural look and feel.

Its dynamic range allows you to capture details in both the shadows and highlights of your images without sacrificing detail in either area. More data is retained in your photos, making them look more lifelike and vivid.

On top of all these features, Kodak Gold 200 Film is also darn versatile. It can be collared in various lighting conditions, ranging from low-light indoor scenes to bright outdoor landscapes. And with its excellent grain structure, you'll be able to create beautiful prints with a classic look and feel.

The larger 120 formats push Kodak Gold 200's creative outputs even further, allowing the creator to push or pull for better manual control.

It's More Affordable!

But the best part? You'll be able to shoot without literally shelling out Gold for a Pro-Pack of 5 rolls compared to some of the more "professional" grade stocks on the market. For me, the price is unbeatable for its outstanding quality, making this a top contender for any analog enthusiast.

For example — you can pick up a Pro-Pack of Gold 200 in 120 for about $40-$90, compared to Portra, which typically will almost double the cost from most retailers today. This affordable price point means you'll be able to shoot more and spend less. That's a massive benefit for any stock, especially for those who prefer shooting in larger, more expensive, and had-to-come-by formats such as 120.

The Biggest Con

There are times when Gold will "shine" better than others, typically under brighter conditions where available lighting is ample.

However, one of the most considerable downsides with Gold 200 is the added adjustments to the amount of light a 200 ISO or ASA stock demands.

This means shooting in lower light conditions will prove challengingly, depending on what you're capturing. Any moving subject might be blurry if the proper settings aren't applied. Break out the flash, hold the camera still on a tripod, or plan to push or pull the film during the scanning process.

Its lower ISO isn't a hindrance when coupled with added precaution, but it's something to note.

Moment kodak 6031678 Professional Portra 400 Film 135 36 Propack 5 Rolls thumbnail


Professional Portra 400 Color Negative Film 35mm

Eyeing the go-to choice of pro film shooters? Kodak Portra Film at true ISO 400 delivers spectacular skin tones and color saturation in 35mm format

Buy for $79.99

Who Is Kodak Gold 200 Made For?

This stock is made for the masses, particularly beginner analog users wanting to branch out to larger formats. Gold 200 is crafted for those who dig golden warmer tones in photos, but also one that is moderately saturated.

Ultimately, it's a film roll you'll remember the next time you're looking to fill the fridge.