The statistics are clear: live streaming is rising, and traditional television is declining. Applying online streaming is a creative social play to gain an engaged audience for your media presence.
With gained research and statistical insight from Restream.io, here are the facts:
With an average of 18 hours watched per week, viewers gravitate more and more toward live streams for entertainment; this isn't just a great source of recreation but an effective marketing tool. 80% of consumers prefer live video to blog posts, and 92% of marketers consider it an essential part of their strategies. So if you're looking to make the most of your content marketing plan or even turn live streaming into your new hobby or income source, it's time to take advantage of the bandwagon.
Stick To A Plan
If you want to make live streaming part of your social routine or a revenue-generating venture, it's essential to plan the details.
Start by finding the best time to go live. Morning, night? Afternoon lunch hour? Happy hour? Your choice.
Then hone in on a niche topic and a defined audience. There are numerous popular niches within live streaming, which makes it easy to find the right fit for your content and brand. Whether you are interested in gaming, music, sports, ASMR, or even creator-led chats and conversations, there is something that will suit your needs. If you want to be more specific, you can pick a subtopic to focus on even further. Defining your audience and knowing what they might enjoy will better craft your streaming vision.
The fact is, if you're interesting enough, people will listen.
Be sure to set goals for yourself, like broadcasting at the same time each week and gradually increasing your frequency. Consistency is one of the most incredible superpowers one can drive toward the success of an online streaming platform.