The 5% vs. 10% vs. 20%
These numerical percentages next to the filter’s name are a bit confusing to some, so let’s discuss what these mean and how to choose which one is right for you.
Each percentage refers to the density of the filter's diffusion; 5% being the least noticeable, the 10% being a perfect middle, while the 20% offers a more stylistic glow. These varying solidites offer creatives more control over how much diffusion effect will take place in your image. Our three percentage options are available in all of the current filter sizes on the site, giving you ultimate freedom to choose.
The 5%: This is everyone's favorite filter to never leave the lens. Subtle enough for every scene or image, but soft enough to take away that harsh digital clarity.
The 10%: This is our more popular filter density because of its perfect middle ground. While more of a noticeability than the 5%, our 10% CineBloom filters offer an angelic glaze in all the right places.
The 20%: More ideal for stylistic shoots, offering a more extreme haze than the other two. Take your image to the next level with its ultra-diffused light sources and creamy skin tones.