Behind The Polaroid Now
This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Get yourself in the shot with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.