We absolutely love shooting with Reclaimed Blue! It gives photos a rich, beautiful, and authentic blue look; it almost feels like you're doing underwater photography.
The process of instant film is an art form that can't be achieved otherwise. You see what you’ve made manifest right before your eyes which means now you can hold it, write on it, burn it, you can do anything! And it's all because of the multiple layers of chemicals that go into making the film. It’s just more meaningful that way because you really feel that THAT photo is yours.
Over the years, Polaroid has continued to push the envelope of instant camera technology. Even as digital photography has become more prevalent, Polaroid has remained a beloved brand that even the younger generation gravitates towards. Its instant film products offer a unique and tangible experience that's near impossible to replicate digitally. We're hoping that Polaroid will continue to push forward with their crazy experiments. Cheers for art & sustainability!
Learn more about Mia's firsthand experience how Polaroid made this film in Amsterdam here.