The ColorChecker White Balance target is a scientifically engineered, absolute neutral white reference that prevents color shifts and provides a precise, uniform surface that is spectrally neutral in any lighting condition.
Tune In Color Sensitivity
ColorChecker White Balance also gives you a way to adjust your digital camera’s color sensitivity to exactly match the ambient lighting conditions. Whether on location or in your studio, establishing an accurate custom white balance before each photo session or video shoot ensures accurate colors from the start.
Get Colors Right In-Camera
Setting a custom white balance for each lighting situation will make the previews on your camera’s built-in display more color correct, make your histograms more reliable, and speed up post-production color editing.