How To Make Quality Product Review Videos for YouTube

Discover key strategies for selecting products, understanding your audience, and optimizing your videos for SEO for new and experienced YouTubers.

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Even after a decade of experience in content creation, our team always sweats anxiously about how good our product review is that we’re posting live to our YouTube channel.

In today's digital landscape, crafting a solid review that captures attention and provides valuable insights is more important than ever. Whether you're a seasoned YouTuber or just starting out, this article will guide you through the steps to make your product reviews engaging and effective. While speaking from direct experience in photography and filmmaking, our tips are helpful and relevant to what exists on the market. While these tips are tailored to YouTube’s platform, they can also be applied to Instagram Reels, TikTok's, and even editorial articles with slight adjustments.

From strategically analyzing successful videos, selecting the right products, and understanding your audience to optimize your content for search engines — this is everything you need to know to get started.

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Crafting an Effective YouTube Product Review

To create a YouTube product review that stands out, adopt a strategic approach. Observe successful YouTube and editorial website videos, noting their visual and audio strengths. As with articles or short films, the key to success is planning. Define the desired outcome of your review beforehand to stay on track.

Selecting the Product

Begin by choosing products you are passionate about. This ensures authenticity and provides a strong starting point. Focus on quality over speed; prioritize delivering top-quality content over being the first to review.

Identifying Your Audience

Understanding your audience is cubical. Consider what aspects of your review will resonate with viewers, enticing them to want to comment on the video. Given the vast array of videos available, strive to offer a unique perspective on the product that others haven't explored yet.

When reviewing niche products, such as cameras, highlight 2-3 key features that are particularly relevant to your targeted audience. While each video on your YouTube channel may attract different viewers, ensure that every video appeals to a consistent core audience group.

Selecting Your Video Style

Carefully choose the style of your video. Options include voice-over with cinematic clips, scientific comparisons, in-the-field testing, or casual sit-down discussions. Embrace your uniqueness, as it's your greatest strength. The aim is not just to review a product but to set a standard in your niche. Consider this: there are numerous reviews for the same product online. How will your video influence viewers to eventually buy with your affiliate link?

Drawing Inspiration from Other Videos

Examine successful channels to identify what engages their audience. Reflect on what aspects you find appealing and what you would do differently. Use these observations to shape your content. Remember, it's crucial to draw inspiration without directly copying their work.

Making these decisions early in the process will be a blueprint for your video’s success.

Conducting Research

Start by reading any paper or digital materials provided by the brand manufacturer. This gives you an overview of the product as the brand intends it to be seen. While reading the entire manual is unnecessary, familiarize yourself with the main specs and study them like you’re ready to take a test.

To decide what to include in your review, examine other online videos again. While forming your own opinion is important, observing what others say about the product’s strengths or weaknesses will give you a heads-up on your content. This allows you to plan better or outline a particular feature where necessary.

Outlining the Video

When crafting a solid review video, there are a few main routes to take:

  • Option 1: "The Breakdown": This is a general overview video, highlighting special aspects of the product in the introduction as a tease. Then, you offer details such as main features, manufacturer's details, pricing, or general use. Its route is more straightforward, with its main driving point to claim who the product is best suited for.
  • Option 2: "The Pros and Cons": Begin with an introduction summarizing the product's features. Next, discuss the advantages ("pros"), giving viewers reasons to continue watching to determine if the product suits their needs. Finally, address the disadvantages ("cons"), ensuring these are significant issues regarding the product rather than mere user errors.
  • Option 3: "Comparison": An overview-style video of multiple products that would be popularly compared to one another in research. Maybe two similar items that differ in price, or two vastly different products to show the or cons of each.

Regardless of your chosen format, drafting an outline for your video is crucial. Depending on your preference, this can be a simple set of bullet points or a more detailed script. The key is to list the important points to cover, ensuring nothing is overlooked during the initial filming.

Be open to modifying your outline or schedule, as well. As you dive deeper into the review, you may discover surprising features or find that certain aspects of the product aren't performing as expected, leading you to adjust your content. Allow flexibility in your planning to accommodate any potential changes.

Product Testing

The key is to test the product in real-world conditions. Familiarize yourself with all its main features through repeated use, learning its funny quirks or useless callouts.

Recording your first impressions while using the product can be informative and engaging for your viewers. It provides a relatable experience, as they see you learning about the product just like they would for the first time. However, extended testing behind the scenes may be more appropriate for some products.

Hands-on experience is key to establishing authenticity; it’s your only stamp of approval and honest words. Responding knowledgeably to viewers' questions and comments validates your expertise and helps build a larger subscriber base. This level of interactive engagement fosters a sense of community with your audience. Plus, it’s fun to hear what others have to say.

Video Production

What makes a great product review video is the balancing act of achieving good enough quality to avoid distracting viewers. The visual and audio clarity should be sufficient to convey your message without necessarily reaching cinematic levels. You don’t need to create a stunning short film to show off the capabilities of a video camera, much like you wouldn’t need to build a garden shed to show off how awesome a hammer is.

Remember, most viewers come to a review to understand how the product works. Therefore, include "b-roll" footage to visually demonstrate your points. For instance, if you're commenting on the size of the iPhone 15 Pro Max being too large for one-handed use, show this in your video through b-roll clips or a 'show-and-tell' approach while you speak.

Ensure that your video frames are clean and uncluttered, as well. No one likes messy frames.

Having high-quality equipment is advantageous but not essential for starting out. Begin with what you have and gradually upgrade your gear as you progress.

Incorporate music or background sounds to enhance your video, but keep it subtle. The aim is to complement, not overpower, your content. Platforms like TrackClub or MusicBed are our personal favorites; no cheesy stock music here!

Image by Tiffany Nguyen.

Image by Tiffany Nguyen.

Video Optimization

Once your video is edited and ready, it's time to post and optimize it for search engines. Remember, reviews are often sought through organic search via Google. Even smaller channels can attract many viewers and achieve high click-through rates (and potentially earn affiliate link commissions) by ranking well in Google's search results.

For example, our tutorial channel maintains comparable, if not higher, subscriber numbers and engagement metrics as our main YouTube channel with fewer subscribers, thanks to our focus on effective optimization. This involves creating an engaging title, thumbnail, description, and more.

Utilize websites that provide effective keywords; we personally use and love Ahrefs. “Keywords” are buzzwords that YouTube and Google users frequently search for. These keywords enhance your video's SEO potential. A straightforward keyword like "[product name] hands-on review" often works well, but you must make it compelling enough to stand out among other content.

Don't forget to share your video across your social media channels and actively engage with your audience in the comments section to build and maintain a connection with your community. Always remember to check back in on a video for new comments to keep interacting with your community. It’s fun!

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