SEO Basics: How to Get More Traffic From Google to Your Content

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SEO Basics: How to Get More Traffic From Google to Your Content

Starting a website? Trying to grow your internet presence and give your business more reach?

In a time where there's a seemingly infinite amount of information online, SEO -- or "Search Engine Optimization" -- is more important than ever for content creators to stand out above the rest.

In this course, David Cogen -- who runs TheUnlockr (a technology site with over 250,000 monthly impressions) -- will teach you everything you need to know about SEO. We'll go into what SEO actually is, how Google and YouTube decide what content to show people searching, and how you can gain regular traffic to your site or YouTube channel. By the end of this course, you'll know how to research your audience and keywords, and then create SEO-optimized content that ranks.

**Important: All lesson purchases are final in consideration of the creator's hard work. To learn more, click here.

SKU: m-lesson-062

What You'll Learn

5 Modules, 12 Learning Segments.

1:17
Introduction
1:17
David introduces himself and covers what you’ll learn in this course.
2:58
What is SEO? (& How Does it Works?)
2:58
In this segment, David introduces the idea of SEO (Search Engine Optimization) and explains how it works.
4:07
Why Should We Focus on SEO
4:07
So why should we care about SEO in the first palace? As it turns out, search traffic is the single largest source of traffic on the internet. David explains the concept of recurring traffic and its impact on making your site, videos, and more visible.
8:03
How Google Ranks Content
8:03
In this segment, David dives into how Google decides where put and how to rank content in their searches. Learn how link quality, keywords, and other factors affect your content’s ranking.
3:35
Audience Research
3:35
Start your SEO workflow with figuring out who your audience is and what your goal is. David teaches how to define your audience, and why this is important to maximize your search impact.
4:27
Keyword Research
4:27
Now that you’ve defined your audience, it’s time to find out what your audience is searching for. David shows you how to use tools like Google's Adword Keyword Planner to see volume of keywords, find related searches, and more
1:34
Content Strategy
1:34
After your keyword list is filled out, we can start figuring out what type of content we can make around those key concepts. In this segment you’ll learn how to decide what format your content should be in and how to craft pieces that will lead to clicks.
9:17
On-Page Optimization
9:17
In this segment, learn how to write content that naturally incorporates keywords, is accessible, and keeps people on your page for a longer period of time. All of these factors will help your content rank better in Google searches.

7:41
Getting External Links
7:41
David teaches you how to build domain authority by developing external links to your site through other sources.
10:16
SEO Walkthrough for an Article
10:16
Now, to put it into practice. In this segment, David walks you through the SEO process for a real article he’s writing for his website.
11:40
SEO Walkthrough for a YouTube Video
11:40
In another example, David guides you through the entire process to optimize a real YouTube video for search.
0:31
Wrap Up
0:31
David wraps up with some final thoughts and learnings.