How to Make Short Form Videos for the Internet

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How to Make Short Form Videos for the Internet

    Looking to make better videos? Jesse is an incredible filmmaker who will teach you everything he knows about creating compelling videos for the internet. You’ll see his entire workflow, from shooting to editing, and see how he manages to amaze his audience with transitions, action and comedy. With this lesson you get…

    • 120 minute lesson you can watch any time
    • Link to download all the Raw footage to practice editing
    • Enter to win an edit review from Jesse
    • Save 10% in the Moment Shop

    **Important: All lesson purchases are final in consideration of the creator's hard work. To learn more, click here.

    SKU: m-lesson-001

    What You'll Learn

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      Intro to Short Form Storytelling

      Let’s get this thing started! We’re in Japan about to shoot all around Tokyo, and after we get our shots, we’re going to dive into how Jesse goes about editing. This segment welcomes you to the lesson, and covers how he gets started making videos for the internet.

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      The One Minute Video: Shooting an IG Story

      With internet videos, one minute can feel like an eternity. This section walks you through how Jesse works with his surroundings to conceive an idea on the fly, execute it, all the while keeping his audience engaged. Jesse will cover reading your environment to find a story, executing a story arch, shot variation, and building tension to keep your audience’s attention.

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      Videos For Brands: Shooting Short Form Content

      Short form stories are essentially advertisements, and as you improve, the chance to work with brands and do this professionally increases. Jesse offers insight into how he approaches his brand work; including real life examples of how he integrates brands into his work, going over the common mistakes most new filmmakers make, and tips on pricing your video work.

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      The 15s Vertical Video: Short and Concise

      How would you tell a story if you only had 15 seconds? Jesse takes to the streets of Golden Gai to make a story for Instagram. Here, he’ll cover how to shoot with purpose, toward the edit.

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      Editing: Getting Started With Your Edit

      Editing is all about your preparation, and before Jesse even sits down to edit, he has 40%-60% of the edit already mentally mapped out. This section is everything that happens before he starts cutting footage together, like identifying what music to use — and important points on why editing is essential to being a better shooter.

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      Editing: Full Breakdown for IG Stories

      Jesse takes a 45 second Instagram story and breaks it down, frame by frame. Here, he’ll cover importing and organizing footage, choosing music that fits your story, pacing an edit, effective transitions and how to use them, and refining the story.

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      Editing: Applying the Finishing Touches to Get it Perfect

      Jesse runs through how he balances wanting everything to be perfect with the realization that he only has hours to edit and deliver a video. This segment covers color correction, fine tuning stabilization, and other last minute essential items.

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      Editing: Overall Process to Craft an Edit

      Jesse takes us on an editing journey, from importing footage to final touches and exporting for social. You’ll learn how to find the best shot for the edit, how to action match when cutting footage, plus speed ramping and matching cuts to the music.

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      Closing: Summarize What You Learned

      Wow. What a ride. We summarize the techniques taught and how you can apply them to your filmmaking. Thanks for watching, now go download the extras!


    Jesse Driftwood

    Hey, I'm Jesse (@jessedriftwood). Easily excitable, always optimistic, photographer, filmmaker, fun haver, family man from Toronto, Canada.

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