Press
Embargo: March 27, 2018 @ 9am PST
Moment Filmmaker Collection
When: Embargo lifts at 9am pst on 3.27.
What are we announcing: The first collection of gear for shooting cinematic video on your phone. We’re launching not one, but four new products that makes shooting video on your phone better.
Why This Matters: Mobile filmmaking is exploding. From Unsane to Youtube, creatives are using their phones to capture stunning videos. And yet no one has made an easy to use set of gear that makes their small camera as good as their big camera...until now.
Who This Is For:Anyone shooting video on their phone.
How To Purchase: Pre-orders are available on Kickstarter. Shipping starts June, 2018.
URL: here (note this page will go live by 9am pst on 3.27)
Video: link to video
High Resolution Photos: here.
*Note: the best photos are in the lifestyle folder
The Products
ANAMORPHIC LENS - $149
A lens that makes your videos look wide screen With sweet flares and letterbox screen, this is the holy grail of video. Typically super expensive, but we made it affordable.
+ The anamorphic works on iPhone, Pixel, and Galaxy / Note phones with our Photo Case or Battery Photo Case.
+ Our 1.33x anamorphic brings back the organic look and character of 2:40:1 Cinemascope.
+We achieve this look through a simple design to minimize lateral chromatic aberration, optimized for both the wide and tele lenses on dual lens phones. Cylindrical optics and less efficient vintage style anti-reflection coatings create the highly desired horizontal flares associated vintage anamorphics. These cinematic flares can be blue or gold depending on the light source and instantly identifies the cinematic goodness of wide-screen anamorphic.
+ The rotatable bayonet is the first of it’s kind and allows you to shoot horizontal on any Moment supported device — simply loosen the screw and rotate to the position that’s right for your phone. See video here.
+ Like all of our lenses, the anamorphic is built with premium grade materials, cinema quality glass, and our proprietary lens coatings to achieve the highest level of performance on the mobile platform.
+ Because the lens squeezes the image onto the sensor, it needs to be de-squeezed using the Moment App or other apps like Filmic Pro.
Tech Specs
+ Magnification : 1.33x horizontal squeeze
+ Aspect Ratio (video) after desqueeze: 2.4:1
+ Lateral Color: Minimized
+ Distortion: Yes please
+ Flare: Vintage style anti-reflection coatings create desirable horizontal flares
+ Orientation: Can be rotated 90 degrees depending on mobile device
History Of Anamorphic
In the early 1950’s, the movie studios needed something new to compete with television. Bausch and Lomb’s Academy Award winning Cinemascope doubled the width of the standard 1.37:1 theatrical aspect ratio to 2:74:1 using a 2x anamorphic lens. As widescreen format evolved, the industry settled on 2.40:1 (actually 2.39:1) as the standard widescreen format.
Most cinema cameras record a 4:3 aspect ratio and use a 2x anamorphic lens to create a 2:67:1 aspect ratio. This image is cropped in post to achieve the 2.40:1 standard anamorphic. Using an anamorphic lens is like shooting a wider focal length lens in the horizontal direction and a longer focal length lens in the vertical. This creates sweeping wide angle perspective in the horizontal direction and shallower depth of field of the longer focal length in the vertical direction. This unique look has become a staple in filming some grandest cinematic films.
Most mobile phone cameras record in 16:9 HDTV format (1:78:1 aspect ratio) so it only takes a 1.33x anamorphic magnification to obtain 2.40:1 format.
iPhoneX BATTERY PHOTO CASE - $99
The first photography battery case on the market. With wireless charging and an electronic shutter button we make it easier to shoot video and recharge your phone.
+ Two stage, electronic shutter button works with the Moment and nate camera apps to frame the shoot, shoot, and stop recording without having to touch the screen.
+ A wireless charging, 3,100 mAH battery for a 90% recharge of your iPhoneX. Rechange with a Qi charging pad or through the Lightning Connector.
+ Built-in lens attachment, makes your case lens ready whenever you want to shoot. Camera strap attachments on the bottom of the case works with any standard wrist straps.
GIMBAL COUNTERWEIGHT - $39
To make butter smooth video on your phone, you need a gimbal. Our universal counterweight makes your DJI Osmo, Zhiyun SmoothQ, and Evo Shift even better by balancing the payload. It’s adjustable design enables you to perfectly calibrate the gimbal to your case and lens setup.
+ Works with the Osmo Mobile 2, Zhiyun SmoothQ, and Evo Shift gimbals.
+ The modular weights can be configured to 60g, 90g, or 120g.
+ Simple, secure velcro strap to put on/take off.
+ Rubber pad keeps the gimbal safe and the counterweight locked in.
LENS FILTER ADAPTER - $39
Great filmmakers know the power of camera filters to help create effects and control light in ways digital editing can’t. The Moment Filter Mount lets you attach a standard 62mm filter to any of your Moment Lenses, including the new Moment Anamorphic. Simply press fit the mount onto your lens and you’re ready to go.
+ Comes with 3 unique press-fit rubber mounts to fit to any Moment Lens including the Anamorphic Lens,
+ Attach any standard 62mm filter.
February 26, 2018 @ 6am PST
Moment For Samsung S9 / S9+
What are we announcing: Moment for S9 and S9+. We are announcing, for the first time, that we are part of the Samsung Mobile Accessory Program, ensuring Moment cases and lenses are compatible with Samsung's amazing new camera phones.
What we're announcing:
- New Moment Photo Cases for S9 and S9+ in Wood and Black Canvas.
- Existing Moment lenses work with these new phones.
- Save 20% and pre-order now. Shipping early April.
Why This Matters: Samsung launched a phone, but really it's an amazing camera and Moment offers the only camera accessories for it. This means photography can be the reason people buy a case and not a decision for after the phone is shipping.
Who Is This For: Camera lovers who buy an S9 or S9+.
When: Available for pre-orders today. Shipping early April.
Price: $30
High Resolution Photos: here.
Video: here
January 30, 2018 @ 9am PST
We Launched A Film Festival - The Moment Invitational
What are we announcing: The Film Festival of 2018...it’s called the Moment Invitational and it’s a radical festival for mobile creatives. With $75K in cash, gear, and prizes...we bring 11 filmmakers together, debut their films in NYC, and host two weeks of online voting to discover the best film.
More details about the festival
- 10 amazing filmmakers have already been selected.
- 1 filmmaker will be selected through a YouTube contest.
- 8 brands are involved in providing $75K in cash, gear, and travel.
- All 11 filmmakers are flown to NYC (early April) to premier their films.
- The films are published on YouTube after the premier where voting begins to discover the best film.
Why This Matters: We’re launching a YouTube video contest to discover the 11th filmmaker to join the festival….that 11th creator could be one of your readers. If selected, they win $3K in gear, a trip to NYC to premier their film, and a night of partying with the pro’s.
Who Is This For: Filmmakers who want to upgrade their gear and grow their audience.
When: Contest begins at 9am pst on 1.30.2018 Contest ends 11:59pm PST on 2.27.2018 NYC premier: Early April
High Resolution Photos: here.
URL: https://www.shopmoment.com/the-moment-invitational-film-festival
DJI Osmo Mobile Kit
What Makes The DJI Osmo Mobile Kit Unique: This is the first counter weight ever created that enables you to add Moment Lenses to a mobile gimbal. The kits is available as a 50g or 100g counter weight, supporting all the latest cameras from Apple, Google, and Samsung.
+ Clips securely on to the arm of the DJI Osmo Mobile.
+ Easy to attach and detach, even in cold weather.
+ 100g size supports Plus phones and 50g supports everything else.
Price: $39.99
Sizes: Available in two sizes: 50g OR 100g
Device: Works on DJI Osmo Mobile with Moment Photo Case and Lens.
High res photos: here.
Photo Case
What Makes The Photo Case Unique: This is the first minimal, protective case for camera lovers. At $30 you can add protection and better photography to your iPhone X.
+ Thin, durable, rubberized body protects your phone from drops and scratches.
+ Available in black canvas or wood, it’s subtle texture makes one handed shooting easier.
+ Securely attach a moment lens to the top, just rotate and click it into place.
+ A standard strap interface is on the bottom of the case to work with your favorite camera or wrist strap.
Price: $29.99
Colors: American Dark Walnut OR Black Canvas
Device: iPhone X
Also available for Pixel 2, Galaxy S8/S8+, and iPhone 6/6s and newer.
Product details: here.
High res photos: here.
Battery Photo Case
This is just a prototype. But we hope it is the first wireless battery battery case for camera lovers. We are still in the development phase but we're working to add wireless charging to our existing battery photo case form factor. It's not yet for sale, just showing early prototypes to gather customer feedback.
+ The case will be thin, durable, and protect your new iPhone X.
+ We are packing a 3,000 mAh battery to provide nearly a full recharge of the phone whether plugged into the wall or using a standard Qi wireless charging pad.
+ On the side is again an electronic DSLR shutter button that snaps photos in the Apple camera app or enables advanced half-press and full-press features in the Moment App.
+ Securely attach a moment lens to the top, just rotate and click it into place.
TBD Price: $99.99
Color: Black
Device: iPhone X
Moment Quick Facts
Moment
We make gear, develop apps, and guide trips that help people discover, shoot, and share epic moments.
We started on Kickstarter by making lenses for phones...but now we do more than that. We make gear, develop apps, and guide trips that help people to get out and follow their lens.
Timeline
10/13 – Founded the company.
1/14 – Lenses on Kickstarter. Raised $450K.
9/14 – Closed a $1.5M seed round.
1/15 – Case on Kickstarter. Raised $693K.
5/16 – Raised $3.0M Series A.
2/17 – Moment 2.0 on Kickstarter. Raised $767K.
10/17 – Moment for Pixel 2, S8/S8+, and iPhone 8/8+
11/17 - Moment for iPhone X
2/27 - Moment for S9/S9+
Moment Story
OUR PURPOSE
Inspiring people to get out, to go.
WHY WE STARTED MOMENT
Moment is a group of folks dedicated to making mobile photography better. We’re travelers, photographers, lens engineers, product designers, and app designers who believe the future of photography starts in your pocket.
We originally started Moment because we wanted to be able to take better quality photos on our phones. As picture takers, we used to rely on traditional cameras. But in recent years we have come to realize that the camera we use the most is our phone. Although our phones provide convenience, they lack elements of traditional photography that we love. Existing phone camera accessories were disappointing, so we decided to create the best tools for mobile photography. While we starting with lenses, we've build Moment into a gear and travel company for adventurers.
Founding Team
Moment was started by a collection of experienced builders. Our previous work includes the founding of Contour Cameras, the founding of Cranium, and the engineering of some of the world’s best cinematic lenses.
Co-founder and former CEO of Contour Cameras. Started in a garage, Marc led the company from two college grads to a +$30M business, selling product in over 40 countries around the world. He also founded Hardware Workshop to help hardware founders build better companies.
Co-founder of Hyperion Development. For three decades, their expert lens development company has delivered tens of thousands complex optical systems. Hyperion’s client list (although confidential) is a who’s who of cinema, semiconductor and aerospace leaders.
Former Chief Product Designer at Contour, Erik is a talented young designer. A graduate of the University of Washington Industrial Design Program, Erik finished at the top of his class. He is a picture taker, artist, and adventurer.
