1. Kodak Portra 400
Best All-Around Color Film
If I had to pick one roll for life, this would be it. Portra 400 brings out the strongest color retention whether I’m in the studio or shooting in golden fields. Due to its perfect middle-ground 400 ISO, it handles skin tones like magic and with enough latitude to shoot in almost any lighting situation.
Why We LOVE It: Portra 400 is the one I ALWAYS tell people to try first. It handles light like a dream and just makes things look extremely lovely. Great skin tones, super forgiving if you accidentally overexpose, and easy to scan. I’ll shoot it forever and ever.
Pros & Cons
Pros: Looks amazing in all lighting situations, super versatile, beautiful skin tones.
Cons: Pricey, but worth it. Might feel a little too safe for some.
Who It’s For
Everyone for beginners to pros looking for a consistent, dreamy look.
Key Features
- ISO 400
- Warm, soft color palette
- Wide exposure latitude
- 36 exposures per roll
- Available in 35mm and 120
























































