Midday can be tricky. Scout the location when you first arrive and take note of the light’s direction. Photographing landscapes in soft, gloomy weather will provide an even playing field to ensure a good light source from every orientation. When shooting portraits, be sure to have the light shine on the subject to illuminate their face. During the sunny hours, it’ll help tremendously to pull your question inside the shadows (a bushel of trees, a city skyscraper, etc.) as it will act as an excellent diffuser from the midday’s harsher conditions.
However, if the light during midday is overcast, then you’re in luck. Overcast is a fantastic way to mask the imperfections of your scene with the light provided by cloudy skies. Always embrace what might seem like a rotten weather pattern, as it can turn something ordinary into something extraordinary.