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The Best Fujifilm Cameras in 2021

After many months of research, market-value comparisons, and hands on approach to shooting with each camera — we’ve broken the best down into one easy list.

Fujifilm X-T4 - Man crouching down with camera. Fujifilm X-T4 - Man crouching down with camera. | placeholder
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The Best Fujifilm Cameras

Which One Will Best Suit You?

Fujifilm boasts a legendary brand name, and has been for decades. We’re over the moon excited to share this piece about which of the best Fujifilm cameras we love best — and while there are only 4 listed — understand that there are roughly 39 X-Series cameras on the market today. Fuji’s consistent promise to deliver outstanding firmware updates to their existing line makes it hard to pick which one reigns superior. But after many months of research, market-value comparisons, and hands on approach to shooting with each camera — we’ve broken it down into one easy list. Hope this cuts out the drowning noise that is the internet’s search results, would love to hear which one you bought! ;)

Let’s break it down.

At A Glance…

Fujifilm X100V Review - Girl holding camera by waist. Fujifilm X100V Review - Girl holding camera by waist. | placeholder

Small enough to fit in the jacket pocket.

Fujifilm X-T4 - Man crouching down with camera. Fujifilm X-T4 - Man crouching down with camera. | placeholder

Getting low...

Fuji 16642939 X100 V Silver moment 01 Fuji 16642939 X100 V Silver moment 01 | placeholder
Fuji 16642939 X100 V Silver moment 02 Fuji 16642939 X100 V Silver moment 02 | placeholder

To Know:

Versatile, volant, and viable, the black Fujifilm X100V is the fifth-generation of the X100 series, blending impressive imaging capabilities, a distinct design with an apt prime wide-angle lens, and a flexible feature-set to suit an array of shooting needs. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X100V is capable of high-resolution recording along with support for DCI/UHD 4K video, sensitivity from ISO 160-12800, and continuous shooting up to 11 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness.

What We Love:

Best JPEGS Out There

Fuji is no stranger to incredible JPEGs straight from the sensor’s source, making it easy for edits on the fly.

Fixed Lens

Its 23mm F/2.0 fixed lens works swimmingly for shooting lifestyle imagery, since it actually turns into a 35mm equivalent on a full-frame sensor (important to note that the 100V is a cropped mirrorless sensor!).

Big Upgrade from Previous Generations

Designed for higher resolution, lower distortion and improved close focus performance, this lens is a significant upgrade from the design used on previous X100 cameras.

The Details:

Brand: Fujifilm

Price: $1,399.95

Camera Type: Mirrorless

Best For: Street scenes, wide angle portraits, lifestyle images, Instagram sponsored posts, short GIF’s made with its video capabilities, and on-the-go captures.

Shop Fujifilm X100V

Fujifilm X100 V Fujifilm X100 V | placeholder
Fuji 16652855 XT4 moment 01 Fuji 16652855 XT4 moment 01 | placeholder
Fuji 16652855 XT4 moment 02 Fuji 16652855 XT4 moment 02 | placeholder

To Know:

This camera shines high end specs subtly packed into a classic looking camera body, for both photographers and filmmakers alike. The first physical aspect we took a liking to was the flip out screen that not only orientates up and down, side to side, really wherever you need it. This greatly benefits both photographers and filmmakers alike. This, so far, is the only camera we’ve been known to do this. Another incredibly unique feature to the X-T4 is Fuji’s film simulation modes, allowing users to enhance their image with film stock emulators. Some are soft and subdued, while others are bold and vibrant. Although each of these options are typically shot in JPEG mode, RAW files can be simultaneously recorded in case you need a log-profile image for post processing. Thirdly, their improved AF tracking performance actually works (what a concept). It accurately detects hyper focused fast-moving faces, eyes, or manually selected objects for both photos and videos. This changes the game for those who need fast-acting auto settings.

What We Love:

Flip-Out Screen

A screen that quite literally orientates itself to wherever you need it to be.

Better Battery Life: A long-lasting battery life for photos, including two different modes that enable more control.

The Colors

The log-profile screen grabs from video seem almost too good to be true; they boast natural colors and realistic detail. Beautiful straight out of the camera.

In-Body Stabilization

For it only being in-camera stabilization, Caleb and I were both surprisingly impressed by how well the image felt steady and smooth.

The Details:

Brand: Fuji

Price: $1699.95

Camera Type: Mirrorless

Best For: JPGs straight out of camera, actually good at photos and video, street photography, great built-in film emulation, vlogging, landscapes, easy transfer to phone, auto focus face/ eye tracking

Shop Fujifilm X-T4

Fujifilm X T4 Fujifilm X T4 | placeholder
Fuji 600021360 Xpro3 durablack moment 01 Fuji 600021360 Xpro3 durablack moment 01 | placeholder
Fuji 600021360 Xpro3 durablack moment 02 Fuji 600021360 Xpro3 durablack moment 02 | placeholder

To Know:

A professional camera for photographers on the move who want top-level features, a low-profile, and reliable durability. Whether you are in the field, on the streets or in the studio, X-Pro3 reconnects you with your subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keep you in the moment, while the state-of-the-art imaging sensor and professional-quality video ensure spectacular results. X-Pro3 is a true photographer’s tool that combines all the feeling of film with all the quality of digital.

What We Love:

LIke A Film Camera

Fuji listened to advice and replaced their old electronic viewfinder for menu settings and playback with a fake electronic film box-end holder. Pretty rad if you ask us...

Electronic Finder

Dial in the usual electronic finder for precise framing, focus, exposure, color, menus and playback.

Famous “X” Name

The "X-Trans" sensor holds a better-than-Bayer color filter range to allow for sharper images.

The Details:

Brand: Fujifilm

Price: $1,999.95

Product Type: Mirrorless Camera

Best For: A pro-level camera for creatives on the move who want top-level features, a low-profile, and reliable durability.

Shop Fujifilm X-Pro 3

Fujifilm X Pro 3 Fujifilm X Pro 3 | placeholder
Fuji 16619011 XT30 moment 01 Fuji 16619011 XT30 moment 01 | placeholder
Fuji 16619011 XT30 moment 02 Fuji 16619011 XT30 moment 02 | placeholder

To Know:

The FUJIFILM X-T30 combines a sleek mirrorless camera with next-generation image-making technology to meet the ever-increasing needs of content creators, regardless of their skill level. Boasting a new 26.1MP APS-C X-Trans CMOS 4 sensor and X-Processor 4 Quad-Core CPU, the X-T30 provides beginners, advanced amateurs, and professionals with fast auto-focus, strong face detection, and power to create high-resolution stills with notable sharpness and clarity. Combined with its increased sensitivity range up to ISO 51200 and the ability to record 10-bit, 4:2:2 DCI 4K video through the camera’s HDMI port, the X-T30 is truly the perfect camera for releasing your creativity. Every element of the design has been made with the photographer in mind, from the dial-based operation to the compact, lightweight body. The FUJIFILM X-T30 uses the latest generation APS-C sensor to record every picture in the highest quality and has an aesthetically-pleasing design that evokes a passion for capturing the moment, helping to immerse yourself into the world of photography.

What We Love:

Lightweight

Every element of the design has been made with the photographer in mind, from the dial-based operation to the compact, lightweight body.

Easy Detection for Quick Snaps

Comes with a Face- and Eye-detection AF sensor, making it easy to shoot on the fly for street scenes or travel images.

Fuji’s Classic Film Emulations

Comprising 16 Film Simulation preset options to reflect your fully fleshed creative intentions. We love the Chrome series.

The Details:

Brand: Fujifilm

Price: $799.00

Product Type: Mirrorless Digital Camera

Best For: Anybody who just starting out into the Fuji’s brand name looking for boastful specs on both photo and vlogging content.

Shop Fujifilm X-T30

Fujifilm X T30 Fujifilm X T30 | placeholder
Moment fujifilm 16673811 X E4 Body Black 01 Moment fujifilm 16673811 X E4 Body Black 01 | placeholder
Moment fujifilm 16673811 X E4 Body Black 03 Moment fujifilm 16673811 X E4 Body Black 03 | placeholder

To Know:

Whether it’s your daughter’s first home run, a date-night selfie, or the look in your bestie’s eyes as they reach the summit of a remote mountain, you only have one chance to frame a special moment, so you’d better be ready! X-E4’s superfast 0.02 sec autofocus (AF) system is designed to give you that peace of mind, with precise Face and Eye Detection, dependable subject tracking performance, and near-silent operation, even in candlelight (down to -6EV). Such outstanding functionality means that X-E4 is always ready for the perfect picture, no matter how spontaneous it may be. X-E4 makes doing this easy, with its unique, 1.62 million dot, 180° tilting LCD touchscreen. Simply flip the screen upwards and you can be certain selfies are always perfectly composed. What’s more, X-E4’s advanced Face and Eye Detection AF automatically ensures the focus is where it matters.

What We Love:

PERFECT SIZE FOR ANY OCCASION

With the passage of time, the smallest moments can develop into the most powerful memories – that’s why it’s important to preserve them with the best possible tool.

ALL AROUND EXTREMELY VERSATILE

At the heart of X-E4 sits the same 26.1-megapixel, back-side illuminated X-Trans CMOS 4 sensor that you’ll find in our flagship, professional-level X Series cameras, providing rich colors, wide dynamic range, and outstanding low-light performance.

THIS ONE HAS AN INTERCHANGEABLE LENS

X-E4 is compatible with Fujifilm’s popular line-up of XF compact prime lenses and the newly released XF27mmF2.8 R WR, which between them can provide a lightweight, durable option for countless situations.

The Details:

Brand: Fujifilm

Price: $1,049.95

Camera Type: Mirrorless

Best For: At-the-hip street scenes on the fly, family portraits at any event, friends laughing, dogs playing, backyard sessions, product photography, and general lifescapes that you feel fit.

Shop Fujifilm

Moment fujifilm 600022058 GFX100 S Body 01 Moment fujifilm 600022058 GFX100 S Body 01 | placeholder
Moment fujifilm 600022058 GFX100 S Body 02 Moment fujifilm 600022058 GFX100 S Body 02 | placeholder

To Know:

The Fujifilm GFX100S is a new generation of large format digital camera, designed to suit a new generation of creators. The 102MP back-illuminated CMOS sensor combines with the X-Processor 4 quad-core CPU to deliver images of astonishing quality and professional 4K/30p video. The camera’s five-axis In-Body Image Stabilization provides up to 6 stops of vibration reduction, while phase detection autofocus pixels, covering nearly 100% of the frame, work at speeds of up to 0.16 sec in light as low as -5.5EV. Have the freedom to create, even when the light begins to fade, and do it knowing that Fujifilm’s legendary color science will deliver the beautiful tones it is renowned for time and time again.

What We Love:

Outstanding Quality

Record 4K/30p footage in 10-bit F-log or 12-bit ProRes RAW

Quick Auto Mode

Updated autofocus brings subjects into focus as quickly as 0.16 sec, even in light levels as low as -5.5EV

Tilted Screen

3.2 inch Tilt-Type (Three Direction) Touch Screen Color LCD Monitor

The Details:

Brand: Fujifilm

Product Type: Mirrorless Camera

Price: $5999.95

Best For: Assuring creators the timeless colors and emulations, this camera is fantastic for skin tones in portraits and street looks.

Shop Fujifilm

How We Tested:

The filmmakers at Moment are no strangers to advanced camera technology and the knowledge it takes to fully grasp the detailed specs behind each device. We like to get our hands on every camera in our shop to not only understand basic technological intricacies, but to help our audience and customer base understand which camera is right for them. After shooting on the town, or in the mountains somewhere with a rad Dad van, we bring our thoughts back for a cohesive overview. What did we love, we did we find, and what are the specific pros and cons of each? We sincerely hope you found which of the latest Fujifilm cameras suits you the best, be sure to send over your favorite images on @moment’s Instagram!

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