The world is hurting.
The news is telling us that hate is growing and love is struggling to survive. That we’re quick to judge and we love to blame. That we’ve forgotten how to look at things from a different perspective.
We want your help to challenge this message.
Through your experiences, friendships, and cameras, let’s challenge our social constructs, expand our view, go off the beaten path, meet different people, and step out of our comfort zone. Let’s see the good in people and the beauty in the world. Let’s think bigger and look for the whole picture. Let’s challenge our perceptions. Let’s do something new. Let’s surprise people… and surprise ourselves.
This summer, it’s not about the end imagery you capture, but about documenting the journey along the way.
Inspired by the mid week adventure, we invited a group of strangers to a place that none of us have been to listen to a band that few of us knew existed. It was just one day, but it reminded us that happiness comes from the simplest of experiences in life…love, adventure, and music. Read more about the film and the crazy talented creative who made it.
Join us on Instagram this summer in showing how big the world really is. We challenge you to go beyond the photo to introduce unique places, people, and cultures. Tag your photos so we can find your stories and share them with the world.