Tip 5: The “Good Content” Equation
Creativity, like anything else, can be broken down into a recipe for success. And I believe most great videos on social media have three key ingredients. This is the equation I use when making things: COOL PLACE + COOL TECHNIQUE + OVERARCHING CONCEPT = WOW
For example, imagine you’re on a beach in Hawaii. Your equation could be: “Hawaii + Time Lapse + Suntan = Timelapse of getting tan on a beach in Hawaii.” Of course, a video of someone getting tan on a beach in Hawaii is definitely harder to produce than taking a selfie, but almost anything noteworthy took some effort (or a whole lot of luck!).
Next time you’re somewhere Instagram-worthy, I challenge you to think of a “visual trick” and try to incorporate it into your post about the place. Bonus points for having an overarching concept that can tie the place and the trick together.