In this segment, David introduces the idea of SEO (Search Engine Optimization) and explains how it works.

So why should we care about SEO in the first palace? As it turns out, search traffic is the single largest source of traffic on the internet. David explains the concept of recurring traffic and its impact on making your site, videos, and more visible.

In this segment, David dives into how Google decides where put and how to rank content in their searches. Learn how link quality, keywords, and other factors affect your content’s ranking.

Start your SEO workflow with figuring out who your audience is and what your goal is. David teaches how to define your audience, and why this is important to maximize your search impact.

Now that you’ve defined your audience, it’s time to find out what your audience is searching for. David shows you how to use tools like Google's Adword Keyword Planner to see volume of keywords, find related searches, and more

After your keyword list is filled out, we can start figuring out what type of content we can make around those key concepts. In this segment you’ll learn how to decide what format your content should be in and how to craft pieces that will lead to clicks.

In this segment, learn how to write content that naturally incorporates keywords, is accessible, and keeps people on your page for a longer period of time. All of these factors will help your content rank better in Google searches.

David teaches you how to build domain authority by developing external links to your site through other sources.

Now, to put it into practice. In this segment, David walks you through the SEO process for a real article he’s writing for his website.

In another example, David guides you through the entire process to optimize a real YouTube video for search.

David wraps up with some final thoughts and learnings.