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  • Instructors

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    David Cogen

  • Skill Level

    Level 1

    You’re new to the world of SEO and want to learn how to boost your content to the top of search result pages.

  • What You Get

    1 hour of learning

    • 12 workshop segments
    • Lifetime access to the lessons
    • Real SEO process walkthroughs
  • Learn to

    Research and create SEO-optimized content.

    • What is SEO (Search Engine Optimization)?
    • How Google ranks search results
    • Research your audience and keywords
    • Create content that will drive traffic to your site
    • Optimize a web article for search
    • Optimize a YouTube video for search

What You'll Learn

5 Modules, 12 Learning Segments.

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Introduction

1/12 (1:17)

David introduces himself and covers what you’ll learn in this course.

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What is SEO? (& How Does it Works?)

2/12 (2:58)

In this segment, David introduces the idea of SEO (Search Engine Optimization) and explains how it works.

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Why Should We Focus on SEO

3/12 (4:07)

So why should we care about SEO in the first palace? As it turns out, search traffic is the single largest source of traffic on th...

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How Google Ranks Content

4/12 (8:03)

In this segment, David dives into how Google decides where put and how to rank content in their searches. Learn how link quality, ...

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Audience Research

5/12 (3:35)

Start your SEO workflow with figuring out who your audience is and what your goal is. David teaches how to define your audience, a...

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Keyword Research

6/12 (4:27)

Now that you’ve defined your audience, it’s time to find out what your audience is searching for. David shows you how to use tools...

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Content Strategy

7/12 (1:34)

After your keyword list is filled out, we can start figuring out what type of content we can make around those key concepts. In th...

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On-Page Optimization

8/12 (9:17)

In this segment, learn how to write content that naturally incorporates keywords, is accessible, and keeps people on your page for...

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Getting External Links

9/12 (7:41)

David teaches you how to build domain authority by developing external links to your site through other sources.

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SEO Walkthrough for an Article

10/12 (10:16)

Now, to put it into practice. In this segment, David walks you through the SEO process for a real article he’s writing for his web...

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SEO Walkthrough for a YouTube Video

11/12 (11:40)

In another example, David guides you through the entire process to optimize a real YouTube video for search.

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Wrap Up

12/12 (0:31)

David wraps up with some final thoughts and learnings.

David Cogen

David is a tech-expert who runs TheUnlockr.com & YouTube.com/TheUnlockr, a technology-based YouTube channel.
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