What You'll Learn
5 Modules, 12 Learning Segments.
David introduces himself and covers what you’ll learn in this course.
What is SEO? (& How Does it Works?)
In this segment, David introduces the idea of SEO (Search Engine Optimization) and explains how it works.
Why Should We Focus on SEO
So why should we care about SEO in the first palace? As it turns out, search traffic is the single largest source of traffic on th...
How Google Ranks Content
In this segment, David dives into how Google decides where put and how to rank content in their searches. Learn how link quality, ...
Start your SEO workflow with figuring out who your audience is and what your goal is. David teaches how to define your audience, a...
Now that you’ve defined your audience, it’s time to find out what your audience is searching for. David shows you how to use tools...
After your keyword list is filled out, we can start figuring out what type of content we can make around those key concepts. In th...
In this segment, learn how to write content that naturally incorporates keywords, is accessible, and keeps people on your page for...
Getting External Links
David teaches you how to build domain authority by developing external links to your site through other sources.
SEO Walkthrough for an Article
Now, to put it into practice. In this segment, David walks you through the SEO process for a real article he’s writing for his web...
SEO Walkthrough for a YouTube Video
In another example, David guides you through the entire process to optimize a real YouTube video for search.
David wraps up with some final thoughts and learnings.