• Instructors

    Mackenzie duncan avatar
    Mackenzie Duncan
  • Skill Level

    Level 2

    Made for rising photographers: You know the basics of shooting lifestyle images and want to transition to becoming a professional.

  • What You Get

    2.5 hours of learning

    + 7 modules

    + Templates and Workbook

    + Lifestyle Presets

  • Learn to

    Become a pro lifestyle photographer

    + Connect with potential clients

    + Negotiate rates

    + Gear

    + Working with talent

    + File organization

    + Finding your style

    + Setting up your business for success

What You'll Learn

Learn how to go from hobbyist to pro lifestyle photographer. Mackenzie shares his expertise for landing clients, pre-production, shoot day, editing, and creating your own business.

LP Pmodule 00

Introduction

1/7

Meet your instructor, Mackenzie Duncan, and get introduced to what you’ll learn in this 2.5 hour course. 2 segments.

LP Pmodule 01

Preparing for Success

2/7

Solid planning is the key to success. Learn how to connect with clients and come prepared with the right gear. Mackenzie offers up some of his expert advice. 11 segments.

LP Pmodule 02

Pre-Production

3/7

You’ve landed the client, so now it’s time to get down to business. In this module we will cover what it takes to work with larger clients to prepare for your shoots. 6 segments plus 1 quiz.

LP Pmodule 03

Shoot Day

4/7

Mackenzie covers different techniques you can use on set to capture the best images, Learn how to direct a subject you can get the shots you envisioned. Join Mackenzie in the field, on a shoot for an outdoor clothing brand from start to finish. 6 segments plus 1 quiz.

LP Pmodule 04

Post-Production

5/7

Mackenzie dives into what it takes to stay organized and deliver a smooth experience for your clients after shoot day. Learn everything from file naming to developing a professional editing style. 7 segments plus 1 quiz.

LP Pmodule 05

Business

6/7

The business side of things. In this segment, Mackenzie walks through insurance, securing multiple different revenue streams, invoicing, and accounting software. This is what a lot of creatives might call “the boring stuff,” but this is the foundation of a successful photography business. 5 segments.

Photo 1568918460973 fe7f54f82482

Bonuses and Downloads

7/7

Take what you learned and get out there. In this final segment, Mackenzie includes downloadable templates, a bonus episode about how to connect with big-name brands, exercises to help you transition into being a professional, and more. This is everything you need to land your first contract.

"The transparency of this workshop is so refreshing! It really opens up your mind to the possibilities of where you can take your career."

JOHANN VINCENT, Student

Class Extras

Get more out of the lesson with a bonus segment, downloadable templates, an exercise workbook, Lightroom presets, and more.

Mackenzie Duncan

Hi! I'm Mackenzie (@themackenzielife), a lifestyle photographer from Vancouver Island.
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