What You'll Learn
Learn how to go from hobbyist to pro lifestyle photographer. Mackenzie shares his expertise for landing clients, pre-production, shoot day, editing, and creating your own business.
Meet your instructor, Mackenzie Duncan, and get introduced to what you’ll learn in this 2.5 hour course. 2 segments.
Preparing for Success
Solid planning is the key to success. Learn how to connect with clients and come prepared with the right gear. Mackenzie offers up some of his expert advice. 11 segments.
You’ve landed the client, so now it’s time to get down to business. In this module we will cover what it takes to work with larger clients to prepare for your shoots. 6 segments plus 1 quiz.
Mackenzie covers different techniques you can use on set to capture the best images, Learn how to direct a subject you can get the shots you envisioned. Join Mackenzie in the field, on a shoot for an outdoor clothing brand from start to finish. 6 segments plus 1 quiz.
Mackenzie dives into what it takes to stay organized and deliver a smooth experience for your clients after shoot day. Learn everything from file naming to developing a professional editing style. 7 segments plus 1 quiz.
The business side of things. In this segment, Mackenzie walks through insurance, securing multiple different revenue streams, invoicing, and accounting software. This is what a lot of creatives might call “the boring stuff,” but this is the foundation of a successful photography business. 5 segments.
Bonuses and Downloads
Take what you learned and get out there. In this final segment, Mackenzie includes downloadable templates, a bonus episode about how to connect with big-name brands, exercises to help you transition into being a professional, and more. This is everything you need to land your first contract.
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